Google Hotel Ads in brief

Google Hotel Ads is Google's metasearch platform for the travel industry. A platform where travelers discover and compare accommodations within the trusted Google search engine. Booking takes place on the website of the accommodation host.

Hotels, campsites, online travel agencies and vacation parks are eligible for Google Hotel Ads. For vacation rental property owners, Google has a different (but similar) platform: Vacation Rentals.

Fletcher Google Hotel Ads EN 3

The benefits

  • Google integrates Hotel Ads results prominently in search engine results.
  • Travelers book on your own website, which provides great opportunities.
  • You can start with Free Booking Links, for which you pay nothing at all.

Free Google Hotel Ads integration scan

Curious about the possibilities of Google Hotel Ads for your organization?

Then request the free integration scan!

Integratiescan Google Hotel ads (1)

Adchieve Google Hotel Ads integration

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To advertise in Hotel Ads, Google needs your accommodations, availability, prices and booking pages. An important requirement from Google is that the prices on your website exactly match the prices you submit in Google Hotel Ads.

The Adchieve Google Hotel Ads integration automates this complex and labor-intensive process for you. As an official Google Hotel Ads partner, we'll integrate your properties onto the platform and you'll be live within 4-6 weeks.

The integration takes place in 3 steps:

A feed with your properties to Google

1: A feed with your properties to Google

We upload a feed with all your accommodation to Google, so that they know which Google Business Profile listings you want to advertise on. We update this feed in case of changed or new offerings.

Link with the reservation system

2: Link with the reservation system

We create a connection with your reservation system, for example, Stratech, Maxxton, Mews, Bookzo or any other reservation system. This allows us to forward your current prices and availability to Google.

Dynamic landing pages that convert

3: Dynamic landing pages that convert

Of course, the price and period for which you advertise in Google Hotel Ads must always correspond to the price and period on your own website. Therefore, we forward dynamic landing pages to Google.

Google Hotel Ads optimisations

Extra optimisation of your Google Hotel Ads

With Adchieve you can further optimise your Google Hotel Ads by, for example:

  • Room Bundles: show the available stay types of your property.
  • Whitelisting for Property Promotion Ads: extra visibility of your property.
  • Use highlight extensions: show USPs why your guests should book with you.
  • Display your brand’s logo within Hotel Ads.
  • Free Booking Links: Get Free organic traffic from the Google Hotel Ads listing.

Also improve your Google Search Ads

Campaign creation

Adchieve offers extensive campaign creation options where you have various options for creating and setting up your Google Ads account. Think of each hotel as having its own campaign or all hotels in one campaign and setting your targeting. Automated and always up to date!

Bidding strategies

We have extensive experience with bid management and are happy to advise you on the right bid strategy. With Google Hotel Ads, for example, start performance-based with the commission per stay strategy and only pay if the booking has actually taken place.

The advantages of Adchieve as Google Hotel Ads partner

  • Official integration partner for Google Hotel Ads onboarding.
  • Specialist with years of experience in Travel ads.
  • Create automated Google Hotel Ads campaigns easily and widely.
  • Ownership of the Google Hotel Ads account for campaign insights and optimisation.
  • Extensive possibilities in the field of technical optimization of campaigns, such as Room Bundles.

Advertising on other platforms

Adchieve also offers links with other price comparators such as Trivago, TripAdvisor, and Zoover. Links to channels such as Facebook and Criteo are also available:

Adchieve Metasearch

Mark David Adchieve

Become a partner of Adchieve

Are you a marketing agency, channel manager, or booking engine with customers in the travel industry? We are happy to help you with the integration so that your customers can quickly realise the benefits of Google Hotel Ads. This naturally includes attractive conditions.

Want to know more about Google Hotel Ads?

Sure, happy to help! Contact us.

Would you like to know more about the benefits of using Google Hotel Ads? Download the whitepaper for free and learn more about this fast-growing solution.