- Google integrates Hotel Ads results prominently in search engine results.
- Travelers book on your own website, which provides great opportunities.
- You can start with Free Booking Links, for which you pay nothing at all.
Google Hotel Ads is Google's metasearch platform for the travel industry. A platform where travelers discover and compare accommodations within the trusted Google search engine. Booking takes place on the website of the accommodation host.
Hotels, campsites, online travel agencies and vacation parks are eligible for Google Hotel Ads. For vacation rental property owners, Google has a different (but similar) platform: Vacation Rentals.
To advertise in Hotel Ads, Google needs your accommodations, availability, prices and booking pages. An important requirement from Google is that the prices on your website exactly match the prices you submit in Google Hotel Ads.
The Adchieve Google Hotel Ads integration automates this complex and labor-intensive process for you. As an official Google Hotel Ads partner, we'll integrate your properties onto the platform and you'll be live within 4-6 weeks.
The integration takes place in 3 steps:
We upload a feed with all your accommodation to Google, so that they know which Google Business Profile listings you want to advertise on. We update this feed in case of changed or new offerings.
We create a connection with your reservation system, for example, Stratech, Maxxton, Mews, Bookzo or any other reservation system. This allows us to forward your current prices and availability to Google.
Of course, the price and period for which you advertise in Google Hotel Ads must always correspond to the price and period on your own website. Therefore, we forward dynamic landing pages to Google.
With Adchieve you can further optimise your Google Hotel Ads by, for example:
Adchieve offers extensive campaign creation options where you have various options for creating and setting up your Google Ads account. Think of each hotel as having its own campaign or all hotels in one campaign and setting your targeting. Automated and always up to date!
We have extensive experience with bid management and are happy to advise you on the right bid strategy. With Google Hotel Ads, for example, start performance-based with the commission per stay strategy and only pay if the booking has actually taken place.
Adchieve also offers links with other price comparators such as Trivago, TripAdvisor, and Zoover. Links to channels such as Facebook and Criteo are also available:
Are you a marketing agency, channel manager, or booking engine with customers in the travel industry? We are happy to help you with the integration so that your customers can quickly realise the benefits of Google Hotel Ads. This naturally includes attractive conditions.