POAS: Benefit from automatic margin insights
Looking at just your Return on Ad Spend is a thing of the past. If you want to play the advertising game in the right way, it is important to have insight into your turnover and profit: Profit on Ad Spend. POAS is one of the Adchieve Insights entry-level services, which gives you a complete insight into your margins.
We link via Google Analytics or directly with your ERP system. Our software then automatically uploads your gross margin per order and links it to your advertisements. In your Google interface, you then gain insight into your POAS at various levels.
These are all advantages at a glance:
- Determine your margin formula yourself.
- Make informed decisions about your bids.
- Determine a healthy balance between turnover and margins yourself.
- Insight into POAS per account, campaign, ad group/product group, or keyword level in Search Ads.