Why switch from ROAS to POAS?
Increasingly the optimization options within Google Ads campaigns are disappearing. Therefore, it is becoming more about who can send the best data signals to Google themselves.
Luckily, more and more advertisers are experiencing the benefits of POAS (Profit On Ad Spend), compared to ROAS.
Do you include profitability? Then you create an efficiency boost for yourself, but also when compared to your competition. Finally, add POAS information to Smart Shopping Buckets to make better use of the Google Bid Simulator. Turn Google into a profit machine!