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Downloads & webinars

Google Hotel Ads White paper

Google Hotel Ads White paper

With Google Hotel Ads you avoid the high commissions you pay to other metasearch platforms. In addition, the channel offers many more interesting advantages. You will read it in this white paper.

Performance Max white paper

Performance Max white paper

Performance Max can help you increase conversions across all Google's advertising channels. It's literally one single campaign to rule them all. Read all about it in this white paper.

Performance Max for Travel white paper

Performance Max for Travel white paper

In this white paper, you will read what exactly this campaign type brings to companies in the travel industry, but we will also give you concrete advice.

Performance Max optimization guide

Performance Max optimization guide

With this guide, you will learn step-by-step how to set up and improve your Performance Max campaigns so that they successfully contribute to achieving your goals!

Microsoft Advertising white paper

Microsoft Advertising white paper

This Maturity Model gives direction to your Microsoft Advertising account and helps you improve campaigns one step at a time to get the best out of Microsoft Advertising campaigns.

From ROAS to POAS guide

From ROAS to POAS guide

In this guide, we take you through the shortcomings and deceptions of ROAS, but more importantly, we offer you a much better alternative, which is to drive campaigns on profitability.

Performance Max webinar

Performance Max webinar

In this webinar by Koen Vanderhoydonck (Google) en Alex van de Pol you learn all about Google's latest campaign type: Performance Max. This webinar is on demand available.

Google Hotel Ads webinar

Google Hotel Ads webinar

What have we learned from COVID-19? What are trends in the hospitality and travel industry, and are they here to stay? Find out this Google Hotel Ads webinar. This webinar is on demand available.

Google Hotel Ads optimization guide

Google Hotel Ads optimization guide

With this optimization guide you will learn how to optimize Google Hotel Ads: from basic adjustments to maximum optimization.

Hagakure structure webinar

Hagakure structure webinar

In this on demand webinar Alex van de Pol will tell you everything about the Hagakure structure. How and why do you use this new Search Ads method?

Amazon PPC guide

Amazon PPC guide

Read everything about Amazon PPC advertising in this guide.