Give your Microsoft Advertising campaigns direction

White paper: Microsoft Ads maturity model

This Maturity Model gives direction to your Microsoft Advertising account and helps you improve campaigns one step at a time to get the best out of Microsoft Advertising campaigns.

In this guide, we will explore this model:
  1. Connect & Track
  2. Enhanced Ad Experience
  3. Audience Network Expansion
  4. MSFT Algorithmic Bid Strategy
  5. Cross Channel Integration
mockup-Microsoft Ads maturity model

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