On demand webinar

Webinar: Google Hotel Ads & Performance Max for travel goals

Speakers: Sam Barber (Google) & Rudolph Dekker (Adchieve)

Did you miss the live webinar? Register now and during this webinar you will learn all about:

  • The commission strategy change of Google Hotel Ads in 2024.
  • Performance Max for travel goals, including all features and benefits.

In addition, Sam will explain more about how to switch from commission bidding strategies to more effective alternatives such as ROAS and PMax for travel purposes.

What to expect during the webinar:

  • Recent sunset announcement of commission bidding strategies for Google Hotel Ads. How to prepare - What are the best alternative options (tROAS bidding and PMax for travel goals).
  • Intro to Performance Max & Performance Max for travel goals
  • Features of PMax for travel goals including differences compared to normal Pmax
  • Benefits of running PMax for travel goals campaigns
  • Hotel Ads in PMax for travel goals
  • How to get started with PMax for travel goals - Hotel Center linking (Adchieve part) and campaign setup

Register now

More about our speaker:

Sam Barber 
Company: Google
Role: Travel Vertical Account Manager

Sam has 5 years experience in digital marketing, including 1.5 years in his current role as a Travel (hotel-vertical) specialist for Google. His focus is on promoting adoption for Google's travel-specific Ads channels, primarily Google Hotel Ads and Performance Max for Travel goals. Sam provides Hotel suppliers, their marketing agencies and Integration partners with partner account management, product specialist knowledge and campaign optimisation. Within Google he also collaborate with the product teams to provide feedback and work with other sales teams to support their Hotel partners. 

Profile Sam Barber Google
Rudolph Dekker
Company: Adchieve
Role: Head of Travel

Rudolph has more than 10 years experience in digital marketing and Travel, including more than 5 years in his current role as Head of Travel at Adchieve. He brings a wealth of experience from various facets of digital advertising, with a particular expertise in paid advertising. Rudolph is recognized for his goal-oriented and results-driven approach, boasting a strong track record in performance-based marketing. With a strong network in the travel industry, he loves to work together with partners like Google on their goals, such a driving more direct bookings at a lower cost.

rudolph dekker profielfoto