White paper: More direct bookings with AI (Whitepaper)

AI assistants like ChatGPT and Google’s AI Mode are changing how travelers discover hotels —

Download the whitepaper: More direct bookings with AI

The way travelers search for hotels is shifting fast. Instead of typing short keywords into Google, more people are using AI assistants and writing detailed prompts to plan their trip. And the next step goes even further: booking directly through AI.

This creates a new challenge for hotels and resorts: how do you make sure your property shows up in AI-generated recommendations — and once you’re found, how do you ensure the pricing is accurate and guests can book directly?

In this whitepaper, you’ll learn:

Why AI search is becoming a major new distribution channel for hotel groups

How to adapt your content strategy so AI systems can understand and recommend your hotel.

The key role of authority, consistency, and trust across your website, OTAs, and profiles

Why structured data and FAQ content help you appear in AI answers

How price & availability feeds (e.g. via Google Hotel Ads) support real-time visibility and bookings

What Agentic AI means for the future of hotel distribution — and how to prepare now

Fill in the form to download the full whitepaper and start building visibility and direct bookings in an AI-first travel landscape.