Ad text

AdChieve enables you to create ad variations, using information form the data feed. In this way it is easy to test which ad text works best and to optimize the campaign.

Dynamic data in ad texts

The information used from the data feed is separate from other available features like dynamic keyword insertion in AdWords. AdChieve takes it to the next level by using filters and generating ad texts based on specific criteria (discount, price, availability, rating). Summarizing, AdChieve ads are:

• Tailored and customer friendly
• Product / service specific
• Relevant, using dynamic data like price, stock, model

An example: for a customer in the travel business, where reviews and prices are very important, we have setup a campaign for accommodations. The ad texts depend on data from the product feed. Only accommodations with a good rating (7 out of 10 or higher) are advertised. In all ads we show the up-to-date price, and when a discount applies this is shown in the ad as well.