In addition to the new functionalities, we have made the macro even more user-friendly in several ways. This makes it easier to search columns and set conditions.
In addition, you can now manage your campaigns more easily because you have the ability to work with fewer macros and campaigns. The data is also a lot less fragmented. Because of this Google’s algorithms will perform even better.
A very useful new feature within Search Ads 3.0, is the multi campaign feature. It allows you to create multiple campaigns from 1 macro. This is done by specifying a column on which you want to split the campaigns, for example, the column ‘brand’. Then you specify a campaign name template so all campaigns get the correct name.
Tip: read this blog about naming conventions.
If you have a location based campaign structure, you can easily split it up by entering the coordinates:
For example, you can automatically create your own campaign for each shop using a location feed or GMB link. This is useful when, for example, every shop has it’s own campaign budget. When you, as a SEA specialist, want to adjust the texts, you’ll only need to do that in one place.
Search Ads 3.0 allows you to specify multiple keyword combinations within 1 macro. This eliminates the need to create multiple macros, or customize your feed when you want multiple types of keyword combinations in 1 campaign.
This saves time in setting up and managing the campaigns. It also provides more overview in your Google Ads account, and your data is less fragmented. The latter makes a particularly positive contribution to Google’s automatic bidding strategies.
Search Ads 3.0 also provides you the possibility to specify separate bids per keyword type. For example, you can enter a separate bid per match type. This ensures that your keywords will always get the right starting bids, which will benefit your returns and turnover.
Synonyms can now be added in bulk. You can easily specify a template with synonyms, by cutting and pasting it from a spreadsheet.
Finding the right column has become a lot easier in the new module. Instead of a row of columns on the left side of the screen, you can now easily search for the correct column. This function has been processed within each part of the new module: campaigns, ad groups, keywords and ads.
The “when to apply?” function that you know from Adchieve’s feed management, is now also added when composing the ads. This gives you more flexibility when specifying conditions, and you don’t have to add extra columns or make adjustments to the feed: