In 2017, ADchieve was present at the Webwinkel Vakdagen for the first time. For ADchieve the exhibition was a great success. ADchieve had just become an independent company and celebrated this fact by welcoming a large number of clients at the exhibition. Contacts were made with enthusiastic new clients as well. Because of the successes in 2017, ADchieve will be present once more in 2018 at the Webwinkel Vakdagen.

For the 12th time

On January 24 and 25, 2018, the Webwinkel Vakdagen will take place for the 12th time. The location is the Jaarbeurs in Utrecht. More than 265 e-commerce providers will showcase themselves at the exhibition. In addition, there are more than 200 sessions to attend during the run of the exhibition. Top speakers include Pieter Zwart, CEO of Coolblue, and Huub Vermeulen, CEO of Bol.com, amongst others. Participation in the exhibition is free. To register, go to the Webwinkel Vakdagen website.

New – automated Google Shopping bids

At the exhibition, you can find ADchieve at stand number 35. Several ADchieve colleagues are present and will be happy to tell you how ADchieve can help you to automate your Google Adwords campaigns. In particular, the possibilities of ADchieve in the field of Google Shopping are explained. For instance, you can create and maintain any campaign structure using ADchieve, which is impossible to do manually. Furthermore, ADchieve offers options for the fully automated maintenance of keyword negatives in Google Shopping. Completely new is the option to automate the bid management for Google Shopping.

Free Google Shopping scan

E-commerce companies that are not yet a customer of ADchieve have the opportunity to request a Google Shopping scan. The normal costs for this scan are €500, but at the exhibition it is offered free of charge. In a Google Shopping scan, ADchieve analyzes the performance of an entire current Google Shopping account all at once. A detailed picture is painted of which campaign components yield what return and which elements are underperforming or overperforming. The scan also includes advice about actions that can improve the return of the Shopping campaign. Experience shows that cost savings of 50 to 60% are possible and that the turnover can even increase by more than 70%.

Presentation by Alex van de Pol

Apart from being present with a stand, ADchieve also contributes to the Webwinkel Vakdagen 2018 with its own presentation, which will be given by senior ADchieve consultant Alex van de Pol. During this session you will learn how you can automatically optimize Google Shopping ads and increase their return. To get the most out of the session, you’ll need to have some basic knowledge of AdWords. The presentation by Alex van de Pol will take place on January 25 at 4:30 pm in lecture room 11. A complete overview of the speakers can be found on the Webwinkel Vakdagen website.

We hope to meet you at the Webwinkel Vakdagen 2018!