Travel

The travel industry is the largest service sector industry in the world. For most companies in the industry, online marketing is crucial. Search engines, and especially Google, have a huge influence on the generated sales in this industry.

Campaign complexity

The complexity of ad campaigns in the travel industry is enormous; the offering is broad and changes quickly, prices fluctuate and every season comes with new trends. Competition is extremely high and it is hard to keep up with the online developments.

By analyzing the buying behavior of visitors through search engines, we can clearly identify the different phases in the buying process. Someone who searches for 'holiday france' is less likely to make a booking than someone who searches for 'domain du verdon cote d'azur'. The possible keyword combinations are extensive and managing such a campaign is labor intensive.

AdChieve has a focus on long tail keywords, but also enables the use of broad, dynamic keywords. Ad texts are generated using the available data and you can choose to exclude certain regions or countries from the campaign. As soon as the product offering changes, the campaign is updated accordingly.

Example

For an airline ticket supplier we are managing their campaign, focusing on all destinations they offer. The campaign fully utilizes AdChieve's capabilities, so all keywords are always up-to-date. For all possible destinations AdChieve generates keyword combinations. For specific search queries, like 'Amsterdam to Barcelona', the most recent prices are shown.

Amsterdam - Barcelona
From Amsterdam to Barcelona:
From €78, compare 6 suppliers
www.airlowcost.com/Amsterdam_Barcelona

The possibilities and options for using AdChieve in the travel business are endless. Feel free to contact us for more information.