AdChieve for the retail industry
As an online retailer, one of your biggest challenges is keeping
your website accurate and up to date in real-time. Products come
and go, stock levels vary by the purchase, and competitive pricing
requires adjusting on a daily basis. That is a lot of data to
process within your organization.
Visitors to your webshop
Online retailers' traffic comes from two main sources: direct
traffic and search engines - in particular from Google, both paid
and organic. Highest conversion ratios typically come from the
product specific keywords searches: product name, make, model
number, brand name, etc. These visitors enter your website through
long tail keywords, they know exactly what they are looking for and
are more likely to buy the product.
AdChieve empowers online retailers to fully control their online
campaigns offering automated quality management, inventory
management, keyword management and dynamic ad text management
features.
Example
Suppose an electronic retailer is selling 300 different washing
machines online. Thanks to AdChieve, the retailer can advertise
easily and precisely a particular make and model, such as "ZANUSSI
1400S Washer 7KG White" or "INDESIT IWB 6123". AdChieve allows the
retailer to generate ad variations for each washing machine,
showing its model number, exact price and availability. Some
examples:
Zanussi
1400S
Zanussi 1400S €399, in stock!
Free delivery, buy now online!
www.washingmachine.com/zanussi_1400S
The possibilities and options are endless. Feel free to contact
us to discuss more examples.