HR

Over the past ten years, online recruitment has increased in popularity at an incredible pace. Never has communication between recruiter and jobseeker been faster and easier. Websites have become increasingly important for the HR industry and the most important traffic sources to these websites are the search engines.

AdChieve & Actonomy

Actonomy provides search technology for several large job portals. They build on many years of experience in developing semantic search and match solutions. One of the challenges for online marketing in the HR industry are the many different possible titles for specific jobs, e.g.: online sales manager, e-commerce sales representative and online sales executive all have the same meaning.

Together with Actonomy we have developed a unique feature within AdChieve that automatically combines data from both systems. For the vacancies from your data feed in AdChieve, synonyms are generated from the Actonomy database. A single vacancy may result in tens of relevant keywords that are used in your campaign.

Example

For an online job portal with thousands of vacancies, we have setup a campaign with an individual ad for every vacancy. That ad contains specific information like description, salary and location. Dynamic content from the data feed is used to generate relevant keywords, which are then extended with synonyms from Actonomy.

East London, Marketing
Exp marketing job in East London
£40 OTE, apply now, start tomorrow!
http://www.londonjobs.lo/Telemarketing

The possibilities and options for the HR business are endless. Feel free to contact us to discuss additional examples.