Quality management

An important aspect of AdChieve is the quality management functionality. This greatly simplifies the management of large campaigns. Optimizing the quality of the campaign can be done in several ways, both automatically and manually.

Different forms of quality management

AdChieve uses several forms of quality management:

• Performance based - when a keyword or ad group has a low CTR or conversion ratio, then AdChieve can automatically pause it to investigate why the performance is poor. In the travel business this can be very useful, because many accommodations have names like Maria, Barbie or Royal, and these terms may be too broad to perform well
• Product feed dependent - by applying filters, rules are created that ad texts must meet in order to go live. For example, products that are not available will not be advertised
• Business model based - by using the price form the data feed, AdChieve can calculate if the ad costs are within certain margins

Optimization process

Quality management can be performed automatically (and can be verified afterwards) or manually. However, in both scenarios human intelligence and creativity is required to take the final decisions. But because AdChieve recognizes the campaign bottlenecks automatically, the optimization process is greatly simplified.

Any decision taken in the past for specific products or services is stored in our database. When such product is temporarily removed from the campaign and is reintroduced at a later time, the previous decisions are activated again.