Product inventory
AdChieve offers the unique feature to enable advertising only on
products that are in stock. By using product availability
information from the data feed, changes can be applied at any point
in time, manually or automatically.
Effects of product inventory management
The effects of basing a campaign on consistent product inventory
management are as follows:
- Cost reduction - the advertiser will not have to pay for
unnecessary clicks on ads that are no longer relevant
- Improved quality score - if a product is no longer available,
it is often removed from the website, resulting in visitors ending
up on an empty page (404 error). This has a negative impact on the
AdWords quality score
- Saving time - manually keeping a campaign with thousands of
products up to date often takes many hours per week or per
day
- Improved user experience - besides the advantages for the
advertiser, the end user benefits as well by being directed to the
appropriate web page. If a visitor ends up on an empty page within
the website, he is not likely to return
Using AdChieve, your ads will always be up-to-date.