Keywords

AdChieve is able to generate large quantities of relevant keywords from a data feed, e.g. based on product name, number and characteristics. In addition, keyword combinations can be added for a specific product, category or for all products.

Keyword types

• Automatic keyword combinations: use data from the product feed to generate specific keywords. An example: we create combinations of accommodation name and city, region or country for a travel agency
• Manual keyword combinations: provide keywords that should be used to generate keyword combinations. This can vary from a single prefix to a list of postal codes or city names. An example: for an online retailer we combine all products with keywords like cheap, offer and discount
• Keywords from the 'product shaker': generate multiple combinations form a single keyword for more specific targeting. An example: based on 'hotel condado Barcelona, spain' alternative keywords can be generated like 'condado hotel barcelona', 'barcelona condado' and 'condado hotel barcelona'
• Keywords by partners: data from external parties can be used to automatically generate synonyms. An example: for an HR customer we have integrated with Actonomy, who provide search engine technology for several large job portals. Using this integration AdChieve generates synonym keywords. For instance, for a job title like sales manager alternative job titles like sales executive and new business manager are generated

AdChieve makes it possible for advertisers to get into the campaign details, while maintaining a clear overview. A maximum yield is achieved from the long tail. The options available in campaign programs like Google AdWords are all available in AdChieve, but AdChieve takes it to the next level.