Ad campaigns

A clear campaign structure is key to the success of any advertising campaign. AdChieve takes care of enabling only the relevant campaigns and ad groups.

Campaign structure

AdChieve helps to set up a campaign that contains hundreds or even thousands of ad groups. Structure can be created by using dynamic information from a data feed, like:

• Accommodation or product name
• Category or product group
• Location (country, region, city)

Only the appropriate groups

Campaign variables can be used to determine whether an ad group should go live or not; are there enough products? is the price level competitive? do product reviews score above average?

Take a travel agency that is launching a campaign for several countries. From the product data it appears that most accommodations in Greece are currently not vacant. AdChieve recognizes this and can temporarily suspend these ad groups.

Another example is an online retailer that provides the average product rating as part of the data feed. If a product rating is low, no ad group will be created.

AdChieve utilizes the available data in a smart way and creates a clear campaign structure. AdChieve makes sure that only the appropriate ad groups go live, based on relevant decision criteria.