Hall 3 in the Jaarbeurs (Utrecht, The Netherlands), where the 3rd edition of the Webwinkel Vakdagen started on Wednesday (28/1), was crowded. The two-day event attracted, despite the financial crisis, 15% more visitors than last year.
See the pictures
of day 1 and 2
What was happening?
There were many suppliers of, and people interested in everything
that a webshop needs in terms of payment, webshop platforms,
comparison sites, internet marketing, hosting, legal affairs, etc.
In addition, there were more than 30 seminars on various subjects
in relation to shopping on the internet.
Advertising in the Long Tail using Google
AdWords
Mark van Werven (CEO at Tribal Internet Marketing) was one of the
speakers during the first day. He talked about advertising in the
Long Tail using AdWords. Lots of discussion remains on the correctness of the Long
Tail theory, but the fact is that there is a lot to be gained
with AdWords campaigns by advertising on specific product names and
variations of these names. If the product offering is large and
dynamic, this becomes an extremely complex task. And that is why
AdChieve has been developed.
Video registration of Mark van Werven's presentation -
Webwinkel Vakdagen 2009
'AdWords and the Long Tail'
from Tribal Internet Marketing
on Vimeo.
Product offering up-to-date in Google
What does AdChieve do? Simply said, it automates large SEA
campaigns. It has been developed for large webshops that offer
thousands of products with dynamic availability and prices. AdChieve makes sure that such SEA
campaigns remain up-to-date and that the quality of the campaigns
is automatically managed.
Now also for Marktplaats.nl (Admarkt)
Except for Google AdWords, AdChieve can now (since yesterday,
28/01/2009) be used for advertising on Marktplaats.nl. Advertising
on Marktplaats.nl works different than in AdWords; for example,
products must be mapped to one of the hundreds of categories.
Tribal Internet Marketing developed, in cooperation with
Wehkamp.nl, a connection between AdChieve and Admarkt
(Marktplaats.nl's ad platform). Using this, large webshops can now
keep their Marktplaats.nl campaigns up-to-date.
Promo video AdChieve
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